{"id":277,"date":"2012-03-07T22:31:41","date_gmt":"2012-03-07T21:31:41","guid":{"rendered":"http:\/\/tristanromain.wordpress.com\/?p=277"},"modified":"2023-05-02T10:10:09","modified_gmt":"2023-05-02T08:10:09","slug":"mirrorless-products-are-nikon-and-canon-too-greedy","status":"publish","type":"post","link":"https:\/\/tristanromain.com\/index.php\/2012\/03\/07\/mirrorless-products-are-nikon-and-canon-too-greedy\/","title":{"rendered":"Mirrorless cameras: are Nikon and Canon too greedy?"},"content":{"rendered":"

We, photographers, don’t care about profits and shareholders objectives. We want better cameras. We do understand that is make sense for a company to improve its financial results. But too often, the self-proclaimed leaders can become somewhat arrogant and are forgetting the “golden rule”: make good products for your clients, and they are no cash cows.<\/em> The objective is not, at least not the prime objective, to make money. It is to be better than the competition, to innovate and to produce over-the-top quality products. Thanks to that, a company will be able not only to make money, but to literally print money! It is simple, but it is not easy. That’s basically Apple’s philosophy, it’s no secret – and I am not an Apple fanboy!<\/p>\n

When they released Nikon J1 and V1, I understood Nikon main objective was to prevent any phagocytosis of their entry-level DSLR by their mirrorless new cameras. They obviously broke the golden rule… Not that the cameras are not good – I mean they are great and quite unique point-and-shoot high end cameras – but, because that was not what the Nikon’s fan were waiting for.<\/p>\n

Similarly, Canon preferred to release a new high end compact – the G1 X instead of some mirrorless, again, I assume, to protect its entry-level DSLR. And they are charging us much more<\/a> for a somewhat not so innovating camera.<\/p>\n

Now Nikon seem to continue its blindness rationale. I am quoting Nikon’s executive from the (excellent) techradar: “we want pros to be buying our DSLRs<\/a>“, and don’t seem to be so keen avoiding the competition of high-end mirrorless cameras like the great Fuji X Pro 1. They may release an enthusiast\/pro mirrorless in the future, or maybe not… to protect their revenues. Am I dreaming?<\/p>\n

I have been a fan of Nikon and Canon, and have owned cameras from both manufacturers for years but come on guys, you can be better than that: come back to the basics, please. We will decide which cameras we want to buy, and so far I just know I will buy a mirrorless camera from your competition. Too bad, but one should never broke the golden rule. Client’s first, not profits.<\/p>\n","protected":false},"excerpt":{"rendered":"

We, photographers, don’t care about profits and shareholders objectives. We want better cameras. We do understand that is make sense for a company to improve its financial results. But too often, the self-proclaimed leaders can become somewhat arrogant and are forgetting the “golden rule”: make good products for your clients, and they are no cash 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